Meet Matt Sephton, SAHTA Director and Vice-Chairperson
Matt Sephton has been part of the Honeybush story since 2015, beginning with his research at Rhodes University on the sustainable wild harvesting of this culturally and ecologically significant plant.
Now based in the Langkloof and working with Living Lands, Matt brings deep ecological insight and field-based experience to his role as SAHTA’s Vice-Chairperson and lead for the Wild Harvesting & Sustainability portfolio.
With a passion for the fynbos biome and a knack for spotting rare plants Matt is most inspired by the wild landscapes where Honeybush grows and the incredible people working to protect it.
A personal highlight? Training traditional harvesters in sustainable harvesting practices and supporting their role as stewards of this Indigenous resource.
Vision for 2025: Aligning policy with on-the-ground realities, resolving critical permitting challenges in the Eastern Cape, and ensuring the Honeybush industry has a strong voice in South Africa’s Biotrade economy.
SAHTA: www.sahta.co.za