The Honeybush Industry
South Africa’s honeybush industry, though relatively young, has already made a significant impact. It currently produces only a few hundred tonnes of processed honeybush tea annually, with the majority being exported to international destinations such as the Netherlands, Germany, Japan, the United Kingdom, and the United States.
Honeybush an indigenous fynbos crop, offers a one-of-a-kind appeal and substantial potential as a niche product in the global speciality tea markets. With its delightful taste and recognised health benefits, the popularity of honeybush tea is steadily on the rise. The growing demand for honeybush creates exciting opportunities for industry growth and job creation. However, this increasing demand also places pressure on the wild honeybush plantations. To address this challenge, the industry is shifting towards sustainable honeybush farming, reducing the impact on wild harvesting.
Preserving Our Natural Heritage
Expanding honeybush cultivation not only ensures a stable supply for the growing market but also contributes to the preservation of wild honeybush. The industry collaborates with local authorities in the Western and Eastern Cape to implement measures for controlling and protecting wild honeybush, thereby ensuring sustainable harvesting practices.